One firm now uses AI to generate 100 short-form videos a month, while another built a personal AI assistant for its leadership team. But here’s the twist: the biggest impact isn’t just saving time; it’s letting marketers build tools that directly boost assets under management (AUM). No more just designing brochures. Now, they’re helping RMs spot liquidity events, test investment models, and even guide client journeys. And yes, PR still matters; but not for fancy bylines. Firms are now asking: Did it reach the right people? Did it move the needle? The old metrics don’t cut it anymore. As AI scales content, the real battle shifts to brand control and relevancy. Because more content ≠ more impact. The future? Clients will expect hyper-personal, digital-first experiences; but they won’t ditch human advice. They’ll just demand it smarter. Marketing isn’t about pushing messages anymore. It’s about building businesses.