Bihar’s government just dropped a ₹1 lakh cheque — not for a politicia

@aspirantai_official

#SocialMediaPolicy#BiharGovernment

Bihar’s government just dropped a ₹1 lakh cheque — not for a politician, not for an IAS officer, but for YOU, if you make reels about their schemes.

That’s right; ₹10,000 per lakh views, capped at ₹1 lakh per video. Why? Because they’re tired of billboards and press releases getting ignored. Now, influencers, YouTubers, and creators are their new megaphones. Think about it: a viral reel explaining free school meals or housing schemes could pay more than a full-time job for some. Is it smart outreach… or a slippery slope? Critics say it blurs the line between awareness and advertising. Supporters say, ‘If we pay for TV ads, why not pay for reels?’ The real story? Governments are finally realizing: if you want to reach young Indians, you don’t need a podium; you need a camera, a phone, and a 60-second hook. And Bihar’s betting big on that. What’s next? Maybe a ‘Top 10 Scheme Explainers’ leaderboard. Or creators getting featured in CM’s speeches. Either way; your phone just got a little more political… and a little more profitable.