It’s a signal. As more brands ditch scattered digital efforts for one-team strategies, this move shows where smart money’s going: toward agencies that can blend data, creativity, and sales into one seamless machine. Mumbai and Gurgaon teams will now own not just ads, but the entire consumer journey; from ‘seen it’ to ‘bought it’. Why does this matter for you? If you’re building a career in digital marketing, commerce tech, or consumer insight, this is the playbook. Integration is no longer optional; it’s the edge. And Canon, one of India’s most trusted tech brands, is betting big on it. The next big campaign you see? It might’ve started in a Gurgaon boardroom, powered by data that knew you’d click before you even scrolled. That’s the new normal.