At first glance, it’s just about red bottles and green caps. But this fight? It’s about who owns the look of 'cool oil' in India. Emami claims Dabur copied its iconic design; the bottle shape, red liquid, green cap; down to the last detail. The Delhi High Court agreed, at least preliminarily, and told Dabur to stop selling the product in that packaging. Dabur’s defense? Red and green aren’t Emami’s property; they’re the classic colors of traditional 'Thanda Tel'. If one brand can lock those down, what’s left for others? The Supreme Court’s call could reshape how brands protect visual identity; or how they’re allowed to compete in crowded FMCG aisles. This isn’t just about oil. It’s about how much of a product’s look can be legally owned; and who gets to decide.