You're not alone. A new report reveals that 1 in 5 Indian households using digital services still need someone else’s help to shop online. Even worse, only 35.6% of working-age women use the internet vs 57.6% of men. And for seniors? Just 9.4% are online. In a country with over a billion internet users, this gap is startling. The real issue isn’t access; it’s design. E-commerce apps still assume users are tech-savvy young men. That’s why voice assistants, vernacular UI, and guided shopping are no longer luxuries; they’re necessities. If India’s digital economy wants to grow, it can’t leave half its population behind. The next big e-commerce revolution won’t be about discounts; it’ll be about inclusion.