That’s the real test. The ET Product of the Year Awards 2026 aren’t about specs or sleek designs. They’re about what matters: sales, customer love, and market impact. Did your phone sell out in Tier-2 towns? Did it boost your brand’s share? That’s what gets noticed. Brands launching devices between Jan 2025–Sept 2026 can enter; but only if they bring proof. Not press releases. Not global benchmarks. Real India numbers. This is where products stop being gadgets and start being winners.