Sounds scary? It’s happening right now; and a new bill in Parliament wants to change that. The SHIELD Bill, 2025, wants to make parental consent mandatory for anyone under 13 to join social media or gaming platforms. No more sneaky sign-ups. No more hidden tracking. No more personalized ads targeting kids. It’s not just about protection; it’s about giving parents real control through dashboards that let them monitor screen time, privacy settings, and even block harmful content. Violators? Fines up to ₹10 crore. And if they keep breaking the rules? Services can be blocked. The bill also defines ‘child’ as under 18; meaning teens aren’t off the hook either. Sounds strict? Maybe. But in a world where algorithms know what kids want before they do, maybe it’s exactly what’s needed. The truth? Kids aren’t just users; they’re targets. And this bill wants to make sure they’re protected, not profited from.