A new BCG report reveals that 22% of purchase journeys here now start with LLM searches; the highest in Asia, even outpacing Japan’s 5%. More shockingly, 65% of users let AI pick their final brand; even more than social media. Forget ads; people trust AI to cut through the noise and give honest, personalised picks. This isn’t futuristic; it’s happening NOW. Marketers better wake up. The next big brand might not be seen on billboards… it’ll be recommended by an AI.