While the world chased user numbers, Indian users quietly started paying. $345 million spent in Q2 2026; up 35% YoY; and it’s not just games anymore. AI, streaming, and productivity apps are now driving 68% of revenue. ChatGPT, Claude, and Google One led the charge. For job aspirants? Big takeaway: the digital economy is shifting toward value; not volume. Skills in AI, SaaS, and subscription models are becoming gold. If you’re preparing for government exams, don’t ignore the private-sector shift. The future isn’t just about UPSC or SSC; it’s about understanding how digital India makes money. And right now, that’s happening inside apps.