Homegrown brands like Paul John and Amrut are scooping top international awards, beating Scotch and Bourbon at their own game. The secret? Small batches, experimental casks, and zero pressure to please everyone. Meanwhile, luxury drinkers in India are driving a €61B market by 2028; and global brands are scrambling to keep up. This isn’t just about booze. It’s about taste, pride, and a new Indian identity in premium spirits.