Capri Sports’ new campaign, ‘Wear Your Scars’, doesn’t hide bruises, stitches, or turf burns; it showcases them like jewellery. Why? Because every scar tells a story of grit, not glam. This isn’t about looking perfect. It’s about celebrating the grit that got them to the World Cup. Jinisha Sharma, Director of Capri Sports, says: “For too long, these stories were silenced.” Now, they’re front and centre; especially as the team gears up for the 16th FIH Women’s Hockey World Cup and the Asian Games. The campaign, created with Hockey India, isn’t just marketing; it’s a movement. It’s telling young girls: your strength doesn’t need to be softened to be seen. The sports world is finally letting women be messy, tough, and real; and that’s the real win.