It wasn’t. The India International Jewellery Awards 2026? Over 200 nominations already; before the event even happened. That’s not just buzz. That’s the entire industry voting with their applications. Happening on October 2nd at The Westin Mumbai, this is more than glitter and glamour. It’s a statement. IBJA and Tefla’s didn’t just create an event; they created a benchmark. Craftsmanship, innovation, leadership; now all have a national stage. For designers and makers, this is validation. For retailers and manufacturers, it’s visibility. For the industry? It’s a signal: excellence is being noticed. And rewarded. 200+ nominations in September for an October event? That’s not luck. That’s momentum. The real story here isn’t the trophies. It’s the quiet revolution in how Indian jewellery is being valued; beyond gold and weight, into art and innovation. This might be the first time the sector truly sees itself as global. And the world is watching.