While others are panicking over inflation and commodity spikes, Tiwary sees a goldmine: 44% of Indian households still don’t buy Maggi. 61% don’t own KitKat. That’s not a problem; that’s 500 million people waiting to be reached. His bet? Go deeper, not just wider. Over 5 years, Nestlé added half a million retail outlets; not in malls, but in towns and villages. Why? Because volume growth is now double-digit, not靠 price hikes. Even more telling: premium products are growing 5% faster than the rest. Think high-margin Nescafé Gold, premium KitKat, instant gourmet meals; sold not just in Delhi, but via Blinkit in Indore or Swiggy Instamart in Bhopal. Tiwary’s message? Don’t fight the slowdown. Ride it. Build the flywheel. When penetration is still in the 50s, inflation is noise. The real story? India’s consumption story hasn’t even hit its third inning. #NestleIndia #FMCG #ConsumerMarkets #Premiumisation #RuralIndia #GrowthStrategy #BusinessInsights #Maggi #KitKat #IndiaEconomy