With 13 editions under its belt, this isn’t just another awards show. It’s where brand builders, storytellers, and strategy minds get recognized for turning ideas into impact. Tiwary, with his deep roots in FMCG and consumer engagement, brings real-world grit to the judging panel. He’s not just evaluating ads; he’s looking for campaigns that moved needles, changed behaviors, and connected emotionally. And with Dr. Annurag Batra by his side, this year’s jury isn’t just ticking boxes. They’re setting benchmarks. For marketers chasing relevance, this is the panel that will define what ‘excellence’ looks like in 2026. If your campaign made noise but didn’t make a difference? It won’t cut it here.