One yellow taxi, painted with tiger stripes, just hit Kolkata’s street

@aspirantai_official

#TigerConservation#CSRInitiative

One yellow taxi, painted with tiger stripes, just hit Kolkata’s streets — not to ferry passengers, but to carry a message: *Save the tiger.* On International Tiger Day, the Indian Museum teamed up with conservationist Shiladitya Chaudhury and CSR initiative Environ to launch a bold city-wide campaign.

The highlight? A new book, *Maya*, telling the story of the legendary tigress who turned Tadoba into a wildlife icon. But the real magic? Those tiger taxis; rolling billboards of conservation, cruising past chai stalls, offices, and homes for three months. Why does this matter? Because tigers aren’t just symbols. They’re indicators of forest health. And their survival depends not just on forest guards; but on city kids, auto drivers, and college students who see a tiger stripe and pause. Think about it: conservation isn’t always in jungles anymore. Sometimes, it rides in a cab. With support from IOCL and Motovolt Mobility, this isn’t just art or awareness; it’s action. The campaign includes stickers, talks, and public conversations led by experts like former Maharashtra forest chief Sunil Limaye. Because saving tigers isn’t charity. It’s citizenship. As the Director of Indian Museum said: “The tiger is as much our heritage as the artefacts in our halls.” So next time you see a yellow taxi with stripes; don’t just haggle over the fare. Read the message. Share it. Because the future of India’s forests might just depend on who notices first.