Imagine this: a field salesperson doesn’t guess which shop to visit next; an AI model tells them exactly who to target and when. Result? Lower acquisition costs, higher conversions. Meanwhile, Paytm’s spending on sales staff is up 27%, not down; because Sharma knows real growth still happens on the ground, especially in tier-2 and tier-3 cities. What’s even wilder? They built their own 4-billion-parameter AI model; tuned for Indian languages; slashing reliance on expensive third-party tools. This isn’t just about tech. It’s about ruthlessly asking every rupee, employee, and machine: “Do you drive growth or bottom line? If not; thank you.” This is how you scale without burning cash.