What started as a South India-focused platform to celebrate advertising and creative excellence is now opening doors to entries from across the country. Over 1,000 entries are expected, and the jury? Top creatives from every corner of India. Josy Paul, who chaired the very first jury in 2006, returned to launch this milestone edition; a quiet nod to how far it’s come. For young creatives, agencies, and brands, this isn’t just another award. It’s a growing stage that’s earned respect over two decades. If you’re in advertising, design, or digital storytelling; this might be your moment to shine. The deadline’s approaching, and the spotlight’s getting brighter.