But here’s what’s really interesting: they didn’t pick a flashy influencer or a trend-driven celebrity. They picked Amitabh Bachchan. Again. Why? Because when it comes to insurance; a product people keep postponing; you need someone who doesn’t just sell, but persuades. Someone who feels like family. Someone who’s been in your living room for 40 years. Bachchan’s voice doesn’t shout. It nudges. And in a market where 70% of Indians still don’t have health insurance, that nudge matters more than any discount or ad spend. Havas now has the job of amplifying that voice across TV, digital, and every screen that matters. The real test? Turning awareness into action; one family conversation at a time.