With a brand value of $125.9 million, he’s the only retired athlete in the top 10. How? By turning his legacy into business: co-founding Ten X You, signing long-term deals, and staying trusted. While new stars rise, Sachin proves that consistency, credibility, and smart moves can keep you relevant; even 13 years after retirement. For aspirants, his story isn’t just about cricket; it’s about building a brand that outlives the game. Think: What’s your ‘brand’ beyond your job? What values do you stand for? Because in the real world, your reputation is your biggest asset; and it doesn’t retire.