With BMW gaining ground; 17% YoY growth vs. Mercedes’ 9%; the brand is betting big on data, AI, and customer experience. Nandita Godbole, a digital strategist with a track record of turning fragmented journeys into seamless, AI-driven experiences, is now leading Marketing. Her mandate? Predict needs before customers even speak them. Meanwhile, Amrit Baid moves to helm Retail Finance & Pre-Owned; a ₹15,000 crore business that funds over half of all sales. It’s not just about new cars anymore. It’s about owning the entire lifecycle. These aren’t reshuffles; they’re recalibrations for a smarter, faster, more intuitive luxury car future.