Over 200 brands entered, but only the strongest made it past the ELLE India Beauty Team’s first cut. Then came the jury; industry pros with sharp eyes and even sharper standards. But here’s the twist: the final say wasn’t just theirs. Readers voted too. This three-stage dance; screening, jury eval, audience vote; ensured winners weren’t just glamorous shelf-fillers, but products that actually connect with people. In a world of hype, ELLE chose depth. And that’s why beauty lovers are paying attention.