And yes, it’s a big deal. For 20 years, Pepper has celebrated ads, design, films, and digital work mostly from South India. Now? It’s throwing open the doors to creatives from Mumbai to Kolkata, Delhi to Guwahati. Why does this matter? Because it means smaller agencies, indie creators, and regional brands finally get a shot at recognition on a platform that’s earned serious credibility. With over 1,000 entries expected and a jury handpicked from across India, this isn’t just an anniversary; it’s a reboot. The best part? Josy Paul; who chaired the first jury back in 2006; is back to launch it. Full circle moment. If you’re in advertising, content, or design, and you’ve ever felt overlooked because you’re not based in a metro; this one’s for you.