Called 'Service Sankalp', it kicks off on September 17 (PM Modi’s birthday) and runs till October 17. What’s interesting? It’s not just another rally or meeting. Students will stage plays ('Namo Seva–Ankahi Kahaniyan'), draw posters about their dreams for India, and even light diyas in a symbolic 'Ashirwad Ka Diya'. The goal? Get youth, women, parents, and even Anganwadi workers to share how government programmes changed their lives. And yes; tree planting and clean-up drives are part of it too. This isn’t just PR. It’s a clever way to make public service feel personal, local, and alive. For aspirants: remember; Viksit Bharat 2047 isn’t just a slogan. It’s shaping how states now design campaigns. And Uttarakhand’s approach? A textbook example of grassroots storytelling meets governance.